German luxury car maker Audi today launched its sports car TT in India, priced at Rs 48.36 lakh (ex-showroom). The company will start selling the car from June this year and it will be sold as a completely built unit (CBU). The new TT is powered by a 2.0 TFSI engine that can touch a speed of 100 km per hour in just 5.6 seconds.
Audi’s Indian Head Mr. Michael Perschke stated that “We are already a major player in the premium sports segment and I am confident that the introduction of the Audi TT will further help us consolidate our leadership position in the sports car segment in the country”. He also told sources that “As this segment is a very niche one, so we are not expecting a very large volume. The total size of this premium sports car market is 200-250 units per year. As we will start despatching the car in the middle of this year, we are hopeful of selling 25-35 units in 2012.”
Audi is expecting to sell over 50 units of the TT Coupe in the next year, he added. The company is present in the premium sports car category with models like R8, R8 Spyder and RS5. Audi India has raised prices of its entire range of products in India by up to 14 per cent due to hike in excise and customs duties in the Budget.
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