BA readers know, Hero Motocorp plans to launch a 250cc sports bike in India. It is a necessary step taken by the company in-order to withstand its top position in the domestic market. Through this high-end bike, the company plans to enter into the overseas market. It might not set the sales chart on fire but will help the company in brand positioning.
Sources informed that Hero Motocorp has commenced work on a 250cc sports bike, which is expected to start selling in 2014. A person directly involved with the project informed that the product will be well-researched and futuristic in nature.
He also said that even as market research is underway, a prototype of the bike is ready. However, it’s subject to alterations as the taste of Indian two-wheeler consumers is expected to change dramatically with the country’s per capita income growing at a rapid pace.
The Hero 250cc motorcycle would most likely be a single-cylinder producing around 23 BHP of power and 20 Nm of torque, while the engines will be made by Hero in association with AVL of Austria. It is expected to feature aggressive styling and the prototype is already standing at Hero’s R&D center in Gurgaon.
No comments:
Post a Comment