The 2012 Beijing Auto Show as already started entertaining automobile fans around world, now new verdict from Ford really surprised people around China, according to ford they will deliver 15 new vehicles to China by 2015.
Among the car to be launched includes EcoSport, Kuga and Explorer while the sole car is the new worldly Ford Focus ST five-door hatch.
“We are working hard to secure the avid interest of Chinese car enthusiasts with these new and exciting Ford vehicles loaded with green and smart technologies,” said Joe Hinrichs, president of Ford Asia Pacific and Africa. “With the opening of our latest state-of-the-art brand new manufacturing facilities in Chongqing and the continued, rapid expansion of a family of vehicles in every class that Chinese consumers want and value, Ford is committed to China. We are ready to demonstrate aggressive growth this year in China, the most exciting car market in the world.”
We’re already familiar with the Explorer and the Focus. The EcoSport on the other hand is one of Ford’s latest global products. It was first revealed in India, but this time around, it gets its debut in China. The EcoSport is an ultra-compact SUV crossover that Ford hopes will provide affordable, modern motoring for the Asian masses.
The EcoSport is the latest ‘One Ford’ global product, a vehicle designed to help expand Ford’s footprint in the world’s fastest-growing auto markets, including India. It will be the second of eight products Ford plans to bring to India by mid-decade for which the company will invest US$ 2 billion in the development and production of the new vehicles.
The five-door EcoSport gets chunky, technical styling, and a very space-efficient interior. A large trapezoidal front grille dominates the front end, while the front headlights are slimmer and more technical than on the Fiesta.
The lower front bumper and side sills get cladding, while there are also muscular wheel arches and a fixed spare wheel at the back to further emphasise its off-road intentions. The roof gets chrome rails and the rear side windows have the familiar Ford upwards kink in the window line.
Ford will debut a new 1.0-litre, three-cylinder, direct-injection turbo-petrol motor in the EcoSport – a world debut – that will be capable of developing power similar to a bigger, 1.6-litre motor. It will also deliver class-leading fuel economy. The car will also get the 1.5-litre diesel engine that currently does duty in the Fiesta.
The EcoSport, which cleverly combines the charm of an SUV, the frugality of small engines, cutting-edge styling and a very affordable price tag somewhere in the region of Rs 7-9 lakh, has the makings of a winner. At that price, it will provide a genuine alternative to a midsize car or even a premium hatchback.
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