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Friday 18 May 2012

Honda launches Dream Yuga commuter motorcycle at Rs 44,642 ex-Delhi

Honda Motorcycles and Scooters India today launched their first ever mass market motorcycle, the Dream Yuga in New Delhi. The company in a statement, today said that ‘Honda has unleashed its first big step towards mass mobility in India.’

The Dream Yuga is powered by a 110cc Honda engine with a peak power output of 8.5 BHP @ 7500 RPM and 8.51NM @ 5500rpm of peak torque. Honda claims a fuel efficiency figure of 72 kmpl in test conditions which resemble the city driving environment.

The bike's engine is equipped with technologies like the 'Honda Intelligent Ignition Control System' which changes ignition timings to attain ideal combustion, leading to improved power output and efficiency.

The Dream Yuga has the typical commuter motorcycle look with a bikini fairing. Honda, however, have tried to add some dashes of sportiness in places to make this econo-commuter more attractive to the masses. The dream Yuga is expected to be the first real challenger to the reigning Splendor from Hero Motocorp stable, and is expected to propel Honda as the indisputable second largest bike maker in the country after its former partner in a short span of time.

The Dream Yuga looks reasonably stylish for the class with a black colored engine, sportily styled exhaust, body colored grab rail, and nice alloy wheels. The Dream Yuga comes with a viscous air filter, 120mm front suspension travel and a long, comfy seat. The bike is also equipped with tuff tubeless tyres for better reliability. The drive chain too is fully covered for optimum performance over long periods. Honda is also providing maintenance free battery for added peace of mind.

According to Honda, the Dream Yuga is specially developed for Indian customers, keeping in mind their practical commuting needs. Starting May'12 end, Dream Yuga is available for sale in three variants-

Kick/Drum/Spoke
Kick/ Drum/Alloy
Self/ Drum/Alloy

The starting price of the bike is Rs. 44,642 (Ex-Showroom, Delhi). The motorcycle comes in 5 colors: Black, Monsoon Grey Metallic, Alpha Red Metallic, Force Silver Metallic & Maple Brown Metallic.

At the launch, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd - Mr. Keita Muramatsu said “The New Corporate Direction is a step forward towards Honda’s objective to attain leadership position in India. We are delighted to have Akshay Kumar as new Brand Ambassador as he personifies Honda’s philosophy of Sach Kardenge Sapne and captures the imagination of Indian customers. With him on board, we will touch the heart of young India! ”

On his association with Honda, Akshay Kumar, the new brand ambassador for the company said, “Honda as the World’s No. 1 motorcycle maker carries with it a legacy of customer oriented products from 50cc to 1800cc and goodwill of over 200 million customers worldwide. I am deeply impressed by Honda’s vision and proud to associate with this young and vibrant Brand that is innovative, technologically advanced and committed to society.”

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